New Coke, 20 years later, and other marketing fiascoes
AP file
What are they laughing about? Roberto C. Goizueta, chairman and CEO of Coca-Cola, left, toasts New Coke with Donald R. Keough, the company’s president, in 1985. Celebration would turn to defeat within months as Americans rejected the tweak on the classic drink.
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This 2005 MSNBC article takes a look at some historic, seemingly good, ideas that just didn’t work out. The most famous, of course, being New Coke.
Others that make the list include:
– rabbit jerky
– clear beer
– the eight track tape
and so on.
So why am I publishing this two year old article. Well, because I have one more to add to the list – this blog.
Gary and I clearly misread how the rest of the family would embrace it. We thought it would be an excellent vehicle for all of us to keep up on what the rest of the family was doing. Quite apparently now, that wasn’t a vision shared by the rest of you.
I’ve pretty much refrained from posting over the last couple of months just to see if the lack of content might prime someone to try to fill the void with something. It didn’t. Obviously, the value just isn’t there for most. I see that now.
The renewal date for the WeAreTheFalls.com domain name comes up for renewal in a couple of weeks. There seems to be little reason for continuing this experiment so I’m going to let the domain expire and pull the plug on the blog.
Hope you at least enjoyed it some while it lasted.
